About Us


Perhaps Media, Inc. was started in 2004 by childhood friends Joshua Katcher and Melissa Fornabaio. Since that time we have worked for countless networks and organizations creating outstanding video and media. From broadcast television to web video – from PSAs and music videos to documentaries and art installations, our pre, production, and post crews can conceive and execute outstanding, thoughtful, and breathtaking work.

Perhaps Media President, Joshua Katcher studied Art Video at Syracuse University, and Environmental Studies at SUNY ESF. He has directed exceptional actors like Amy Sedaris, produced some of the most infamous Reality Television, and strives to work on projects and with organizations that value environmentalism, animal advocacy, and social justice. Joshua has produced and/or directed various shows for PBS, CurrentTV, MTV, FUSE, and Animal Planet, and has created media for non-profits like Lambda Legal, The Alliance for Climate Protection, PETA, Farm Sanctuary, and Gay Mens’ Health Crisis.

In addition to Perhaps Media, Inc, Katcher started “The Discerning Brute”, an internet magazine covering “fashion, food, and etiquette for the ethically handsome man” as a resource for intelligent men who want to make more ethical lifestyle choices. As a host on Discerning Brute TV, Joshua Katcher has worked with talent such as Tim Gunn of Projet Runway, and designer Todd Oldham. Katcher is also an accomplished ceramic sculptor and video artist.

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Latest Videos


UMMC Commercial Spot


“Hell Week” docu-series


Comedy Central “Colbchella” Spot


Notic Nastic x Berlin Fashion Week x KaKo NYC


Post-It Brand 2012 Collection Preview Party


Laforce + Stevens x Perhaps Media


Joshua Katcher Goes BTS with Nigel Barker, Katrina Bowden for Jordache


New Dance Video, “Be The One”


Perhaps Media Produces Ted Baker: Nigel Barker’s ‘Beauty Equation’ Book Launch Soho Event


Perhaps Media Produces Niki Taylor for The American Red Cross


“Teen Moms” Premiers on MTV


Ginnifer Goodwin stars in PSAs for Farm Sanctuary, produced by Perhaps Media


Perhaps Media & DC3 Team-Up On Lord & Taylor Charity Spot


‘Fashion’s Night Out’ Lord & Taylor Spot


Joshua Katcher Directs Amy Sedaris Skits for PBS


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